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Change4Life – Eat Well, Move More, Live Longer Change4Life is a society-wide movement that aims to prevent people from becoming overweight by encouraging them to eat better and move more.
DASH-DEAL This is a new study that will enhance policy initiatives for school children from culturally diverse backgrounds to engage in healthy living strategies.
Change4Life is a society-wide movement that aims to prevent people from becoming overweight by encouraging them to eat better and move more.
The Change4Life advertising campaign began in England on 3rd January 2009 – on TV, in the press, on billboards and online.
It will make the subject of weight and physical activity a hot topic and will urge us to make changes to our diet and levels of activity. The campaign talks about ‘fat in the body’ rather than ‘fat bodies’ and makes clear the link between fat and preventable illnesses. It also pins the blame on modern life, which affects all of us, rather than pointing the finger at parents.
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